The brand that broke the rules of nicotine pouches (well, at least we’ve done everything ourselves from scratch).
We are bold flavors, sharp attitude, zero hassle.
It all started in Gothenburg in 2023 with glitter cans (yeah, please don’t judge us for that). And in fact – it wasn’t really “we”. It was just one person who loved snus and wanted something the market didn’t have. So he contacted the best (and coolest) factory in town (and by town, we mean the universe), begged them to create the best nicopouches they’d ever made, and drove across the country a few times just to tell people how good it was.
He basically lived in his car and bought insane amounts of fruits and spices to mix. Just to find out: what flavors REALLY work? And when everyone said “that combination sounds strange,” he just said “yeah, but I love it.” Turns out, others did too.
And the brand name? It was his old, really lousy band. Sure, it was fun.
But now – now we’ve grown into something more refined: a clean, Scandinavian palette with a design language that’s unmistakably us. Today we’ve matured into a group of people who live for this. We do it properly, with love – and always with a bit of humor. After all, why take things so seriously all the time?
The glitter is still here, but only on the inside – the cherry on top, the icing on the cake. The POP in Chainpop.
Everything we make is still produced in Sweden, at the highest quality possible. And we’ve now settled in Stockholm, with a showroom and office at Kungsholms Strand 175 – the perfect spot to taste, talk, and vibe with Chainpop. You’re always welcome.
We value our customers and our integrity. Collaborations with up-and-coming designers and artists? Love them. Competitions, limited-edition cans, custom merch? Absolutely. Strong retailer relationships? Non-negotiable.
Of course we take nicotine seriously – this is an adult product for adults – but we also know that snusing is a lifestyle. A bad habit? Yeah, maybe. But if you’re going to do it, then do it with style.
And maybe that’s what sets us apart: design and flavor. From sleek merch to unique combinations that spark curiosity – everything we do has to feel Chainpop. Even our little stories…
We’re happy to have you on board. If you want to be. Are you?
…Hello? Still there?
